Cheri is an accomplished and dynamic executive with over 18 years of experience in category management, marketing and merchandising, with a proven record of leading growth in both retail and digital formats. With extensive experience in strategic planning, new product and brand development, product strategy, brand marketing and consumer communications, Cheri is known for her ability to drive results with customer-centric solutions and strategic thinking. After numerous years in executive-level roles with Canadian Tire and Walmart, Cheri joined Indigo, where she most recently held the position of Vice President, General Merchandise, Digital. Cheri has taken an active role on the boards of Rent Frock Repeat and YWCA Women of Distinction Fundraising. Cheri holds a Bachelor of Business Administration in Marketing from the University of New Brunswick and is an alumnus of the Harvard Business School Program for Leadership Development.